Get the Most from Your Book Publicity Campaign — Book Publicity for Authors
Publicity is that elusive thing that can make or break your book – in all sorts of ways! Learning to promote you and your book is something that can take a bit of “re-training” for most new authors...
View ArticleBook MY Book — Setting up Author Events and Book Signings
We’ve all had, at one time or another, the fantasy of our books being absolutely indispensable to readers – and that our genius is immediately recognizable even without the benefit of creating...
View ArticleBlogging is Not Boggling —
The business world is convinced it’s found a “revolutionary” way to reach customers and create “buzz” for its products… and it has, in many ways. And, it’s something you can use to promote your book....
View ArticleWriting Cover Copy and Author Bios
Well, it’s not exactly book “design” so to speak – but it is all part of your cover and the initial impression your reader will have about your book. It’s also the world’s smallest space for turning a...
View ArticleGuerilla Marketing and the Self Published Author
guerilla marketing (n) - The art of promoting your book in ways that revolve around ingenuity rather than money. If you have read our newsletter for any length of time, you know we frequently comment...
View ArticleUsing Book Press Releases and New Book Announcements
In other articles we’ve talked about how to identify what you would consider success for your book – and how to begin developing ideas for promotion and marketing (see the article here -What Is Book...
View ArticleWhat is Book Marketing?
You, the author, are almost 100% the reason your book will sell. It is your belief, excitement, enthusiasm, and energy that will get readers excited about buying your book. We, however, can be the...
View ArticleOptimizing Book Cover Copy for SEO
Optimizing Book Cover Copy for SEO In our experience, authors think more about their book cover design than they do their book marketing cover copy. While it’s true that a great cover design helps your...
View ArticleSEO for your book title
I spent some time chatting with an author today about self publishing their book – and exactly HOW to make the book stand out ‘SEO-wise’ on the various online bookstores and search engines (Google Book...
View ArticleFive Steps to Self-Publishing Success (A guest post by Dog Ear Publishing...
What writer doesn’t want to be a success? That’s what drives so many authors down the “do-it-yourself” route in the first place. The problem is that for every DIY success story, there are literally...
View ArticleHow to Sell Self-Published Books on Amazon
How to Sell Self-Published Books on Amazon Amazon.com is the worlds largest marketplace of self-published books – not to mention ‘traditionally published’ books. Utilizing the powerful tools that...
View ArticleHow to Write a Book Marketing Plan
We’ve written extensively about the importance of book marketing. It’s that old adage of hiding your light under a bushel basket – and just having your book ‘available’ on Barnes&Noble or other...
View ArticleWriting Your Author Bio
Writing Your Author Bio Do you realize how important writing your author bio is to the success of our book? Every reader wants a connection with the author of their favorite book. Every reader wants to...
View ArticleTwitter Strategies for Authors
Twitter Strategies for Authors For many of us, the words “social media” often conjure up images of teens posting on Facebook (WAAY out of fashion for teens, by-the-way… according to teens, FB is now...
View ArticleOptimizing Book Cover Copy for SEO
Optimizing Book Cover Copy for SEO In our experience, authors think more about their book cover design than they do their book marketing cover copy. While it’s true that a great cover design helps your...
View ArticleSEO book marketing for your book title
I spent some time chatting with an author today about self publishing their book – and exactly HOW to make the book stand out ‘SEO-wise’ on the various online bookstores and search engines (Google Book...
View ArticleFive Steps to Self-Publishing Success (A guest post by Dog Ear Publishing...
What writer doesn’t want to be a success? That’s what drives so many authors down the “do-it-yourself” route in the first place. The problem is that for every DIY success story, there are literally...
View ArticleHow to Sell Self-Published Books on Amazon
How to Sell Self-Published Books on Amazon Amazon.com is the worlds largest marketplace of self-published books – not to mention ‘traditionally published’ books. Utilizing the powerful tools that...
View ArticleWriting Your Author Bio
Writing Your Author Bio Do you realize how important writing your author bio is to the success of our book? Every reader wants a connection with the author of their favorite book. Every reader wants to...
View ArticleTwitter Strategies for Authors
Twitter Strategies for Authors For many of us, the words “social media” often conjure up images of teens posting on Facebook (WAAY out of fashion for teens, by-the-way… according to teens, FB is now...
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